This represents the total number of cold outreach emails successfully delivered to targeted leads during the 90-day campaign. Every contact was identified through website behavior using Lead Reveal, then matched with an automated follow-up sequence designed for the tourism sector.

A 36.98% open rate is more than double the industry average for cold email campaigns, which typically fall between 8% and 18% depending on the sector. This level of performance reflects a strong subject line strategy, clean sender reputation, and highly relevant targeting based on user behavior. Sources: Smartlead.ai Cold Email Benchmarks (2024) Woodpecker.co – Cold Email Benchmarks

Unsubscribe rates for cold campaigns often range between 2% and 5%, especially when recipients haven’t previously interacted with the brand. Blue Sky’s 1.45% rate suggests well-matched messaging, proper segmentation, and thoughtful follow-up that respected user intent. Source: Instapage – Cold Email Unsubscribe Trends

he spam complaint threshold for cold email is typically considered safe under 0.1% – 0.3%. At just 0.02%, Blue Sky Cabo’s campaign ranks as best-in-class. This reflects strong list quality, good compliance practices (such as email authentication), and non-intrusive messaging. Source: Mailmodo – Cold Email Deliverability ActiveCampaign – Spam Complaint Thresholds

This is the total number of times emails were opened during the campaign. Many recipients opened the message more than once, indicating repeat interest and a higher likelihood of engagement over time. This metric helps gauge subject line strength and overall audience curiosity about Blue Sky’s offerings.